
ABOUT
An electronic band
THE EITHER formed in New York in 2017, working between tradition and futurism, East and West, masculine and feminine. The band is led by composer / producer 宗立(Zongli) and 嘉琚(Jiaju), alongside 张萌(Mung), forming a new three-piece lineup that expands the band’s sonic and visual language.
Our sound —— Post-Orientalism —— rebuilds Eastern elements for today, blending electrified traditional instruments, Chinese opera-inspired vocals, progressive rock energy, and compositions with a strong Eastern melodic identity into a bold, future-facing performance. The band has released 4 full albums, 4 mini albums, and 9 singles, amassing over 1M followers across all platforms.
THE EITHER have brought this experience to major stages including Montreux Jazz Festival at Yokohama Arena, Mercedes-Benz Arena Shanghai, and Formula 1 festival platforms, etc. THE EITHER has been featured by major media outlets including AFP, Billboard Italy, V Magazine, and China Daily, and widely praised for merging traditional Asian aesthetics with futurism across Eastern and Western worlds.